Welcome - Britney Spears - Believe Black Pigment-Dyed Hoodie

Official collaboration with Britney Spears

Custom 15 oz pigment-dyed hoodie

"I STILL BELIEVE" chenille patch letters at chest

Oversized photo print on back is printed over the waist ribbing

Britney logo embroidery at right wrist

Welcome logo embroidery at left wrist 

Britney X Welcome woven neck label


For Welcome Skateboards, music is the backbone of our culture and it permeates everything we do creatively. At first glance, the worlds of Welcome and pop music might seem miles apart. However, Welcome Skateboards and Britney Spears are coming together in a unique collaboration that highlights an unexpected but deeply rooted connection.

From day one the aesthetic ethos of our brand has been about blending dark with light. Wild and intense imagery colored up in neons and pastels. A punk song back to back with a pop ballad in a skate video. Some of the earliest video edits from Welcome featured Britney Spears’ tracks which provided the perfect soundtrack for showcasing this boundary-free creative spirit and love for artistic juxtaposition.

This collection is more than an ode to our favorite pop star, it's a celebration of a generational icon who has influenced music, fashion, and pop culture as a whole for decades, and the enduring resilience required to achieve that. It is a testament to the way different subcultures that may seem at odds can coexist and enrich one another.